Imagine if Reed and Marc (founders of Netflix) gave up on their idea.īut Marc believed in his idea as the Internet hadn’t developed yet. The idea of selling DVDs sounded illogical to many investors as the newer technology was around the corner.Īnd the author faced quite a lot of problems due to this. That was also the time of the Dotcom bubble.Įveryone was talking about it in the same way people talk about crypto today.

So people bought DVDs of their favorite movies. Today, we all enjoy various TV shows and movies while reclining on our couches, but people didn’t have fast Internet back then, around 1995-2000. If you don’t know, Netflix wasn’t always a subscription-based streaming service. He said that the plan to sell DVDs was rubbish. When the author was trying to get funding for Netflix, his idea was rejected by a potential investor who had a background in DVD technology. Opinions of so-called experts have killed many dreams. This book summary is a must-read if you have any digital business or plan to launch one.īecause in this book summary, I’ve shared fantastic business lessons that any digital business can benefit from.Īlright, so without further ado, let’s dive right in! Lesson #1: Trust facts more than you do opinions. How did Netflix raise millions of dollars and ultimately acquire millions of customers? Who were its competitors in the initial days? How did the founders pick up the name NetFlix.Com? How do you weather disappointment and failure? What is success? From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.How to Fix Netflix Not working on Samsung TV? (TroubleShooting)

What emerges, however, isn't just the inside story of one of the world's most iconic companies.įull of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work. Now with over 207 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. I have a funny feeling it will bring you value.' GARY VAYNERCHUK, author of NYT bestseller Crushing ItIn the vein of Phil Knight's SHOE DOG, this is the inside story of the creation of Netflix, one of the world's most successful entertainment companies, from the very first CEO. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' DECCA AITKENHEAD, The Sunday Times'Pick up the book guys. 'Engaging and insightful.' REED HASTINGS, CEO of Netflix 'Charming, fascinating and very funny.

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